I’m a designer, leader, and dad based in Monterrey, Mexico. I like to think my job is to make things interesting. I also like to code, which turns out to be super useful when designing digital experiences. My actual job title though, is Creative Director at Firmalt. My work mostly focuses on branding, product design, and creative strategy.
Product Design
UI / UX
Brand Identity
Creative Strategy
HIGHLIGHTS
Led the design and launch campaign of Pernod Ricard's first ever NFT.
Designed and launched 3 successful private label brands for Coppel, one of Mexico's largest department stores.
Won the Interior Design of the Year award at the DNA Paris Design Awards in collaboration with Concéntrico.
Collaborated with brands in 13 countries, including: United States, UAE, France, Italy, United Kingdom, Iran, and Tanzania.
Designed the first Mexican craft beer to be featured in Bloomberg
Designed the first cereal to appear in Shark Tank.
Led the largest product design revamp in history for Sorteos Tec, one of México's largest lotteries
Designed Mexico's first phygital company: Aviva.
My first coding project was a Zelda: Ocarina of Time players guide back in middle school.
CAPABILITIES
Digital Product Design
User Interface
Branding
Packaging
Creative Direction
Brand Strategy
Design Systems
Creative Management
CLIENTS
